THE HISTORY OF THE MAJESTIC THEATER
Sufficiently exceeding the listed time restriction, the theatre's opening on June 14, 1929, in many ways symbolized a progressiveness with
which San Antonio wished to identify. The city actually deemed the month of the opening "Prosperity Month," celebrating the recent era of
development Texas was experiencing. In size, the Greater Majestic was second in the nation only to Atlanta, Georgia's Fox Theatre, and it was
the first theatre in Texas to be fully air-conditioned, something that alone was a major attraction in the 1920s South. Advertisements heralding
"'an acre of cool, comfortable seats'" were "further emphasized by the snow which topped the letters of the theatre's name,"prompting society
women to wear fur coats to the June opening. The 4,000-seat theatre was filled to capacity for opening day entertainment, which consisted of
the musical film, Follies of 1929 and live performances by Mexican Troubador Don Galvan, "The Banjo Boy," the "Seven Nelsons" acrobatic
troupe, Eddie Sauer and his "Syncopaters," and the Father of Country Music, Jimmie Rodgers, who himself received 18 curtain calls. Each
week, the program offered included a new film and a new lineup of star performers. In 1930, the Great Depression caused the Majestic to close
for several weeks, until it was able to reopen "because Americans were turning to movies for escape." The Majestic provided that escape with a
schedule of films and live entertainment through the 1940s and 50s.
SAN ANTONIO, TEXAS
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THE HISTORIC MAJESTIC THEATER